Posts filed under ‘retele sociale’

Newest Pew Report on Social Media for 2015

Pew Research Center recently posted their newest report on social media – Mobile Messaging and Social Media 2015. Like most Pew reports, it’s focused on American adults, aged 18 and older.
It’s an interesting report on the “face” of social media and mobile messaging for 2015. Go read it! Here are some highlights and observations from the report:
General Internet and smartphone use:
• 85% of American adults are internet users
• 67% are smartphone users
Me: Think about your customers. Does your website work great on a smartphone? Because most of your customers have one at this point. So what’s holding you up?
Mobile Messaging:
• 36% of smartphone owners report using messaging apps like WhatsApp, Kik or iMessage
• 49% of smartphone owners age 18-29 use these types of apps.
Me: Messaging used to be easy. It was email, web-based chat, and texting. Now, it’s still all those … plus Facebook Messaging, Twitter, LinkedIn messaging (just overhauled their messaging service), and apps like WhatsApp or Kik.
How are you asking customers to interact with you? Do you need to change anything? Definitely something to look into.
Social Media Growth:
• Facebook – 62% of adults use it
o 70% log on daily

o 43% log on several times a day
• Pinterest – 26% of adults use it (more women than men)
• Instagram – 24% of adults use it.
o Really popular with non-whites and young adults, slightly more women than men
o 59% of Instagram users are not he platform daily!
o 35% visit several times a day (guilty!)
• LinkIn – 22% of American adults
• Twitter – 20% of American adults.
o More urban than rural, more popular with younger adults.
Me: Facebook is still HUGE. People are logging on several times a day. Do you have new content there for them? Focused on your library (in an interesting, fun way)? How about Instagram? Who’s on “Instagram duty” at your library?
Again – really good report. Read it, digest it, share it with your colleagues. And give some thought to how your library needs to adapt as your customers adapt.


septembrie 4, 2015 at 6:52 am Lasă un comentariu

Cît de des trebuie să postăm pe Mediile Sociale?/How Often Should You Post to Social Media?
David Lee Kink sugerează că pentru a rămîne în vizorul internauților trebuie să știm ce doresc aceștea de la noi, să postam mai mult decît postăm acum sau cel puțin o dată în zi.

iunie 5, 2015 at 8:54 am Lasă un comentariu

Как создать идеальное Facebook-сообщение. 5 практических советов, которые вы можете применить прямо сейчас

ianuarie 31, 2015 at 7:05 am Lasă un comentariu

Couples, the Internet, and Social Media

How American couples use digital technology to manage life, logistics, and emotional intimacy within their relationships

februarie 13, 2014 at 6:47 am Lasă un comentariu

6 informaţii noi despre Facebook/6 new facts about Facebook

5716748826_38a17bc234_nRezultatele unui studiu al Centrului de Cercetare Pew privind utilizarea Facebook constată că:

57% dintre adulţi utilizează Facebook

64% dintre utilizatorii Facebook utilizează reţeaua zilnic

Jumătate dintre utilizatorii adulţi au peste 200 prieteni

Mai multe informaţii pe:

februarie 5, 2014 at 6:36 am Lasă un comentariu

Adolescentii renunta la Facebook. Numarul lor, cu 3 milioane mai mic fata de 2011. Parintii, in schimb, folosesc reteaua tot mai des

ianuarie 18, 2014 at 9:57 am Lasă un comentariu

Ambasada Marii Britanii în Moldova și-a lansat pagină de Facebook

ianuarie 16, 2014 at 1:10 pm Lasă un comentariu

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